Preston North End FC | Home Kit 2021-22
Devised and executed initial concepts through to final delivery of design assets for Nike and Preston North End FC.
Created cross-platform visual content for a wide range of media, including the club’s retail website, social media channels, digital advertising, animated GIFs, promotional videos, print materials, and in-store point-of-sale (POS) collateral.
Developed a cohesive design concept centered around the lightning bolt featured on the shirt, incorporating the fingerprint pattern from the sleeves as a core visual motif across all campaign assets.
This creative direction was highly praised by Nike, who expressed strong confidence in its commercial potential, and their judgment proved correct, as the campaign delivered the most profitable shirt sales in a single season for the Nike and Preston North End FC partnership.
PNE | Away Kit 2021/22
The green and yellow kit which very much split the crowd was inspired by the late Trevor Hemmings OBE horse racing colours. A striking colour and follow up on the homekit design this time still utilising the angles with a combination of arty shots of the stadium (deepdale).
The launch saw the highest away kit sales for an opening week of a new release for 18 years.
PNE | Third Kit 2021/22
The Red and Blue colour combination based on the popular 1990s kit worn by the playoff winning team. This proved very popular with fans. Incidently the Third Kit for Nike was once again their highest selling of all their seasons with PNE.
PNE Nike Training Range 2022/23
