Leaders • Romans • Outlook • Moginie James • Scott Fraser
At Leaders, they believed that they had created the perfect formula to help let or sell properties quickly, calling it Letology and Sellology!
I got to work creating a concept to help promote and advertise this. I hit upon the idea of a child and their science kit building the perfect formula using a combination of Knowledge, Expertise and Love.
This idea was consequently promoted across the whole Leaders chain of estate agents through their various social media channels and geo targetted TV advertising on SKY / ITV channels. The takes were only filmed once by editing the name badge using motion tracking and pinning.
Letology
Photography was taken as part of the shoot alongside the TV and Social Media edit. Allowing wider promotion as individual social media posts, print materials and a variety of web GIFs
Our greenscreen studio allowed these to be then used against various scientific environments or outside a property.
Sellology
Social Media
The social media / creative campaign was utilised in many platforms across digital and print, proving hugely successful for the team.
Large Format Print
