As a freelance creative I had been commissioned to work on diverse projects spanning print, digital, animation, and video, delivering creative solutions that align with EDF Energy’s brand identity.
Utilising the company’s brand colour palettes and styles to produce visually cohesive and impactful content across multiple mediums.
Executed projects that ranged from engaging print materials to dynamic animations and videos, ensuring each piece adhered to brand guidelines while effectively communicating key messages.
Showcased versatility and creativity in adapting to different formats and platforms, contributing to EDF Energy’s marketing and communications.
A4 Sustainability Report
Designed and produced the A4 print and digital versions of EDF Energy’s Sustainability Report, highlighting the company’s successes, goals, and achievements in sustainability.
Ensured visual consistency and brand alignment across both print and digital formats, effectively communicating the company’s sustainability initiatives.
I proposed a transition to a digital-only version of the report for future editions to further align with the company’s sustainability goals.
Since this recommendation it has now subsequently been adopted for the following year.
Blue for Business Label guidelines
I created and devised easy-to-follow digital guidelines to help people apply the EDF Blue for Business label on electrical products.
Procedures for Lockdown
EDF Energy lockdown safety guide. I created an A5 user guide for all employees to learn ahead of a potential security lockdown. A safety video accompanied this video with full motion graphics and video to re-enforce the message.
All new employees would go through this as part of their induction programme, then once a year in accordance with safety guidelines.
