Liverpool FC | New Balance 2018-19
Launch video filmed around iconic streets representing fans approach to anfield on Matchday. Shots also showing various elements and cities around the world and the part those fans play in supporting the club.
Below are creative examples of what I produced for New Balance & Warrior over the years. I created content for a wide variety of media platforms, from small animated GIFs to huge digital billboard graphics
The iconic shirt worn by the 2019 Champions League-winning team became the highest-selling kit for Liverpool FC and their partnership with New Balance. I'm incredibly proud to have contributed to the success and sales of this immensely popular shirt.
I delivered cross-platform graphics across digital, social media and TV promoting this iconic Champions League winning shirt.
Liverpool FC | New Balance 2017-18
The 125th Anniversary of Liverpool FC saw the nod back to the most successful eras of the football club. Acknowledging a connection to some of these seasons to the iconic double white V neck shirt. Video and print content was created to signify this connection, which the LFC fans bought into in a very big way. The kit became the biggest selling one for 10 years since the eventful 2007/08 season.
Liverpool FC | New Balance 2016-17
Liverpool FC | New Balance 2015-16
Liverpool FC | Warrior 2014-15
Liverpool FC | Warrior 2013-14
Liverpool FC | Warrior 2012-13
