Art directed and designed the execution of a global cross-platform campaign aimed at driving Liverpool FC fans to the new bespoke player section of the LFC online retail store. https://store.liverpoolfc.com/players.
Developed and deployed a cohesive campaign across multiple platforms, including large-scale billboard advertisements, magazine prints, TV commercials, sponsored social media content, desktop GIFs, and mobile leaderboard ads.
Liverpool FC Home Kit 2019-20
I created the concept from the different taglines or song lyrics linked to each player. These were subsequently transcribed into various languages e.g. Arabic, Portuguese, Spanish etc...
The layout was based upon the four quarter club wide 'This Means More' campaign with more scope to be slightly different.
Ensured consistency and brand alignment across all mediums, maximizing reach and engagement through a tailored approach for each platform. Driving significant traffic to the new online retail section, contributing to increased sales and fan engagement with exclusive player merchandise.
Collaborated with cross-functional teams to ensure seamless integration of the campaign across digital and traditional media, resulting in a unified and impactful brand presence.
Digital versions
LFC©2020
