Global cross-platform campaign to help drive Liverpool FC fans to the new bespoke player section of the LFC online retail store https://store.liverpoolfc.com/players. This campaign was fully cross-platform from full scale billboard advert, magazine print, TV advert, social media sponsored, desktop GIF, mobile leader board etc..
Liverpool FC Home Kit 2019-20
The concept was driven from the different taglines or song lyrics linked to each player. These were subsequently transcribed into various languages e.g. Arabic, Portuguese, Spanish etc...
The layout was based upon the four quarter club wide 'This Means More' campaign with more scope to be slightly different.
Different players would appear in different environments often due to the proximity but also their surnames as some are much longer than others. This all had to be factored in when creating the different print and digital layouts.
Digital / Print in smaller format
LFC©2020
