Standard Chartered - Big Hitters Challenge
Promotional geo-targeted content created to help drive engagement ahead of the LFC World Tour of the sub-continent in December 2017.
Cricket is the most popular sport in the region so the idea to bring LFC together with the number 1 sport helped to drive interaction and interest. Utilising the pull of famous Liverpool FC stars Sadio Mane, Mo Salah, and new signing Dominic Solanke
Standard Chartered was the main sponsor and promoter of this tour, helping create awareness of their brand alongside the likes of Western Union, Malaysia Airlines, Joie & PES 2018.
Standard Chartered was the main sponsor and promoter of this tour, helping create awareness of their brand alongside the likes of Western Union, Malaysia Airlines, Joie & PES 2018.
New Balance also had product placement in the promotion with their cricket equipment and clothing shown throughout the video.
LFC's New Team Coach
LFC Announcements / Milestones
Preston North End FC
Inside Anfield - Standard Chartered
Virgil van Dijk - He is a Red
The announcement of Virgil van Dijk signing for LFC over the Christmas period came as a huge shock to the wider world but also to the LFC media team. The club had decided to act fast and complete the signing ahead of the January 2018 transfer window.
Navigated a high-pressure situation with less than 2 days' notice before a major announcement, with only 4 media team members, including myself, aware of the event. I Led a rapid brainstorming session, devising a strategy to ensure a successful and impactful unveiling.
Developed a cohesive graphic theme that addressed the needs of multiple digital media areas, including social media, web, TV, and digital platforms. Creating and implemented graphics ahead of content, ensuring consistency and effectiveness across all media channels.
Mo Salah Goal - Animation
GOAT List - MG Cars
Western Union - Face Off
Emotive LFC Pieces
Glasgows G Christmas Carol
History of Glasgows - 1986
In direct social marketing to promote the history of the agency. These came in the form of nostaligic memories of years gone by and what Glasgows was doing at that time. A GIF animated version was created for Instagram to make the slider more appealing.
The last one in this short series of posts in the final months as Glasgows would be a clue as to a big change on the horizon ahead of the actual full rebrand to become OneTwo.
History of Glasgows - Early 90s
History of Glasgows - 1999
