LFC Social Animations
GOAT List - MG Cars
In the first of a YouTube series James Milner & Andy Robertson debated what makes the perfect dunking biscuit. The Reds duo were given a twelve biscuit shortlist to test and taste. The task then to rank the top five, in the first edition of our new series GOAT List. The greatest of all time.
I was responsible for the overall logo and style of the feature themed in a simplified YouTube look and feel.
GOAT List - Dunking Biscuits
YouTube Stats | Views: 1.6 million | Likes: 39,456
GOAT List - Brazilian Players
YouTube Stats | Views: 972,238 | Likes: 26,324
Brazilian duo Roberto Firmino and Fabinho look at a selection of the greatest Brazilian footballers of all time, before determining the GOAT.
GOAT List - Christmas Films
YouTube Stats | Views: 830,185 | Likes: 24,328
James Milner and Andy Robertson debate the question on everybody's lips over the festive season. Which is the best Christmas film? Does Die Hard belong in the category? Which Home Alone is better? And what did John Lewis copy for this year's Christmas advert?
The impressive social stats and interactions on the GOAT List meant that MG Cars wanted to become sponsor of the feature. Therefore three more episodes were comisssioned. Which in turn they paid the club additional costs for the PR and potential brand exposure they subsequently gained through association.
LFC Milestones / Events
Western Union - Face Off
Western Union wanted us to come up with a feature that would be both fun and engaging. A conversation between to players who were best mates involving talking about decision making about random items but also money.
That is where the Face Off hot debate between Dejan Lovren and Mo Salah also James Milner and Adam Lallana was formed.
Dejan Lovren and Mo Salah
YouTube Stats | Views: 1.6 million | Likes: 51,692
James Milner and Adam Lallana
YouTube Stats | Views: 51,420 | Likes: 5,546
Virgil van Dijk - He is a Red
The announcement of Virgil van Dijk signing for LFC over the Christmas period came as a huge shock to the wider world but also to the LFC media team. The club had decided to act fast and complete the signing ahead of the January 2018 transfer window.
Navigated a high-pressure situation with less than 2 days' notice before a major announcement, with only 4 media team members, including myself, aware of the event. I Led a rapid brainstorming session, devising a strategy to ensure a successful and impactful unveiling.
Developed a cohesive graphic theme that addressed the needs of multiple digital media areas, including social media, web, TV, and digital platforms. Creating and implemented graphics ahead of content, ensuring consistency and effectiveness across all media channels.
Inside Anfield - Standard Chartered
Inside Anfield has become one of the most globally watched YouTube features since its inception back in 2018. This was an initial idea based on the success of the Inside Melwood feature that lived within LFC World an LFCTV flagship programme.
Filming the fly on the wall style all the behind the scenes content from a matchday at Anfield. Featuring events and highlights utilising slick simple branded graphics in conjunction with differing beauty shots of the ground and people and events from the day.
Inside Anfield - Liverpool v Barcelona UCL Semi Final
YouTube Stats | Views: 24 million | Likes: 410,167
The feature proved to be so successful and globally marketable that Standard Chartered wanted to sponsor the feature. Incidently we followed up with an Inside Training feature which was then sponsored by AXA who subsequently then became the main sponsor of the new Liverpool FC training ground.
The true success lives with the fact that the feature still exists today with record number views and interactions.
Glasgows G Christmas Carol
Illustration Christmas Carol themed old book style social media post for Glasgows.
This was previewing the fact that the business will be rebranded and renamed in 2023
History of Glasgows - 1986
In direct social marketing to promote the history of the agency. These came in the form of nostaligic memories of years gone by and what Glasgows was doing at that time. A GIF / video animated version was created for Instagram to make the slider more appealing.
The last one in this short series (1999) was posted in the final months as Glasgows would be a clue as to a big change on the horizon ahead of the actual full rebrand to become OneTwo.
History of Glasgows - Early 90s
History of Glasgows - 1999
