#oneguardiansaid was a teaser campaign devised to build interest in a new partnership between Liverpool FC and Garuda Indonesia. #oneguardiansaid is an anagram of Garuda Indonesia and so formed the message driver across a global social media campaign.
This initial concept was devised featuring impactful quotes from past and present team managers as the guardians of the club, this campaign was created to cause intrigue on the build up to the launch event before the new partner could be officially announced.
A launch animation was created as a way to fully unveil the new partnership and the departures board. This was ultimately a great way to present this utilising the anagram.
On the day of the announcement that Garuda Indonesia would become Liverpool FC's official training kit partner. An introduction animation was created to imitate a real departures board going through the various destinations that the airline flies to. With one difference being that of the One Guardian Said. The final shot showing the board letters flipping through to reveal Garuda Indonesia.
