Back in 2009, Standard Chartered agreed a four-year deal for the bank to become the Liverpool FC's main sponsor – the the largerst commercial agreemtent in Liverpool’s history with estimated amount of £105M.
Over those 10 years Standard Chartered worked hand in hand with Liverpool FC's, partnership, creative and marketing teams devising campaigns and projects to help communities and people around the world through the power of inclusion and opportunity.
Standard Chartered commisioned a video to represent the partnership between themselves and LFC and all the good that they had accomplished together. This was used as part of many presentations and sharted across global social media channels ultimately driving them to sponsor LFC for many more years to 2027 and possibly beyond.
The video turned out to be a huge success for Standard Chartered reflecting on what they had achieved sponsoring LFC and what they hoped to achieve working with them in the future.
Stand Red - 10 years of sponsorship
To celebrate Standard Chartered Bank’s 10 years as Liverpool Football Club’s main sponsor, we made a film paying homage to the club’s diehard fan base. The score was a new rendition of “You’ll Never Walk Alone,” the club’s signature anthem.
The overarching campaigning around the video was the 'Stand Red' with SC brand being proud to Stand Red for 10 years.
The film debuted during LFC’s Premier League title winning 2019-20 season and was viewed nearly 60 million times across global platforms in the first month alone. The LFC creative team worked hand in hand with TBWA Singapore to deliver this campaign
