The Brief
I devised a brand awareness campaign for Dr.PAWPAW, aimed at increasing visibility and educating the target audience of women aged 21-64 about the product's versatility.
Developing a broadcast TV advert that effectively showcased the multiple uses of Dr.PAWPAW products, creating a compelling narrative to engage viewers and drive them to purchase.
The key objectives outlined by the client:
Brand Awareness
Drive sales
Educate the consumers on the Dr.PAWPAW products
CTA - Shop now at (list our main UK Stockists)
I conceptualised and developed three versions of the TV advert for Dr.PAWPAW, working closely with the client to refine the creative direction until the final concept came to life.
The Storyboard
Digital Artwork / Promotion
Strategically highlighted major stockists within the campaign to guide consumers on where to buy Dr.PAWPAW products, consequently boosting both brand awareness and sales. We decided to focus on educating the target audience through clear, relatable messaging that resonated with the target audience, leading to increased product recognition and market penetration.
Additional digital artwork was created for various environments across web, digital and social media as part of the wider campaign
Taglines and Call to Action
