The Brief
The focus of our advertising is brand awareness, we would like to get the message of our brand to the mass consumer, and we would also like to educate shoppers where they can buy Dr.PAWPAW products by pushing our stockists and ultimately driving sales.
Their main target audience being women 21-64. They wanted them to watch the advert and be educated with all the uses of the product, inturn making them go out and buy the product itself.
The key objectives outlined by the client:
Brand Awareness
Drive sales
Educate the consumers on the Dr.PAWPAW products
CTA - Shop now at (list our main UK Stockists)
The Storyboard
Digital Artwork / Promotion
Final Taglines and Call to Action
