Glasgows / OneTwo
Led the rebranding of Glasgows, a renowned integrated agency established in 1986, to become OneTwo. A name that reflects the company's expertise in live events and presentations.
Conceptualised and directed the new brand identity, including the development of a new logo, visual guidelines, and tone of voice.
Strategically positioned the rebrand to resonate with existing clients while attracting new business, leveraging the legacy of Glasgows with a modern and forward-looking brand.
Collaborated with cross-functional teams to ensure the seamless implementation of the rebrand across all touchpoints, including digital platforms, marketing materials, and client communications.
Successfully launched the new brand to positive feedback from clients and industry peers, reinforcing the agency’s reputation for innovation and excellence.
Liverpool FC
Instrumental in the rebranding of Liverpool FC, contributing to the development of a refreshed visual identity that aligns with the club's heritage and future vision.
Introduced new colours to the brand palette, enhancing the club’s visual impact while maintaining strong ties to its traditional identity.
Led the implementation of updated typography, ensuring consistency and modernity across all brand communications.
Recommended and integrated the use of the Roboto digital font to improve accessibility and user experience across all Liverpool FC digital, social, web, and broadcast channels.
Collaborated with cross-functional teams to ensure the seamless rollout of the new branding across all touchpoints, resulting in a cohesive and contemporary brand presence.
Received positive feedback from stakeholders and fans, with the rebrand enhancing the club’s global image and digital engagement.
LFCTV / LFCTV GO
