Designed and produced a kinetic typography animation to onboard new and current Liverpool FC staff, effectively communicating the key pillars of the football club and its broader business.
Enhanced the onboarding process from an HR perspective, offering a more engaging and accessible approach compared to previous methods.
Delivered information in bite-sized, digestible formats, making it easier for new employees to absorb essential content.
Kinetic Typography Animation
Contributed to sustainability efforts by reducing the need for printed materials, significantly cutting the global carbon footprint associated with producing hundreds of welcome packs. Achieved greater success with this innovative approach, resulting in improved staff understanding and engagement with the club’s core values and operations.
