I conceptualized, storyboarded, and designed a targeted TV advert for Sky, ITV, and Channel 4, aimed at encouraging older individuals in need of support to seek help through a dedicated website.
Executed the full production process, including editing the entire piece and collaborating closely with the Sound Director to craft the final audio and music, ensuring the message resonated emotionally with the audience.
Achieving exceptional results, with the advert's popularity leading to it being aired three times more than initially planned, significantly increasing awareness and driving further engagement. Delivering a powerful and impactful campaign, offering valuable advice and tips to the target audience, and making a meaningful difference in the community.
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