Liverpool FC
Instrumental in the rebranding of Liverpool FC, contributing to the development of a refreshed visual identity that aligned with the club's heritage and future creative vision. Introducing new colours to the brand palette, enhancing the club’s visual impact while maintaining strong ties to its traditional identity.
Led the implementation of updated typography, ensuring consistency and modernity across all brand communications.
Recommended and integrated the use of the Roboto digital font to improve accessibility and user experience across all Liverpool FC digital, social, web, and broadcast channels.
Collaborated with cross-functional teams to ensure the seamless rollout of the new branding across all touchpoints, resulting in a cohesive and contemporary brand presence.
Received positive feedback from stakeholders and fans, with the rebrand enhancing the club’s global image and digital engagement.
LFCTV / LFCTV GO
Marketing
