Leading the Art Direction and conceptual process behind the rebrand of this well established brand.
Celebrating 25 years of innovation, the refreshed brand introduced a bold new logo, vibrant colour palette, and a more human tone of voice, all designed to reflect its journey from e-prescriptions to holistic healthcare and marking a strategic step in unifying the company’s growing portfolio, following recent acquisitions across the pet health, e-script, and POD sectors.
The intial concept and ideas was based around bringing together what P2U had set out in the marketplace after combining services and other well-established brands in their own right and how this could all be brought together under one overarching look and feel.
Current Brand & Icons
New Logo concepts and ideas
Colours & Font
Extended and Secondary colours
Iconography
Brand in use Concepts
TV Social Video Campaigns
Final Brand
The P2U shield design was not taken as the new brand logo as they felt it was steered too far from the original brand. It was however implemented as a shape and a section displacement for artwork or logo device. The curved edges did inspire the other shapes that formed the overall look of the new logo and brand devices.
