USA / Europe
The main concept behind this tour was the wording "Join us" with the design concept being the managers handbook with notes, tactics and ideas ahead of the new season. This would then create a solid structure to encompass imagery of the players, fans, venues or any specific content that would need to be promoting utilising pre shot green screen. The players and manger carrying out various lines to camera depending in the subject matter and bespoke movement.
Promotional video / Ticketing
LFCTV & G0 / Sky & VirginMedia
Broadcast titles
Australasia / Asia / Europe
Tour 2017 - Initial storyboard
The Initial concept for the tour was a basis of a dream like stadium in a 3D environment utilising capsules and environments to take the viewer on a journey with the players. The idea of the floodlights separating proved to be an ambitious one with the Sydney game approaching. Therefore I decided upon a floating an LED screen that would carry just as much impact without the workload. The screens would be created by morphing together with the use of pixel formation.
Ahead of the Pre-season Tour in the summer was an end of season match, with a mixture of first team players, youngsters and legends featuring in an exhibition match in Sydney. One of the biggest soccer matches in Australian history for media coverage, social media interest, general hype and interest enthusiasm.
Web sizes - Banners / Animated GIFs
Various sizes of the artwork was created to work in different digital sizes and environments from the smallest mobile banner, web carousels, mp4 GIFs, social media feeds, TV screens to much larger magazines, newspapers, format billboard and stadium LED screens and banners.
This subsequent artwork would then go on to drive and influence the creative across every platform not only for the match in Sydney but the whole LFC Pre-Season Tour.
As these are global tours each of the various matches/venues required different attention in terms of the design output to grab the attention of the target audience in that part of the world. This could be already passionate fanatical LFC fans, to those attending their first match.
The opportunity for the club to leverage extra interest in the club and engage with potential new fan bases, sponsorship and business opportunities. Therefore creating bespoke and geo-targeted content was essential to making this a successful campaign both on the field, even more so off it. As the sole aim of any football club is to increase is fan base which in term increases revenue streams and investment.
Promotional video & GIFs
The creative and theme of the dream like stadium was continued in the promotional video content and broadcast coverage of the tour itself. An extra added theme of following the red lines on a journey around the stadium which is an equivalent of the global football family bringing everyone together on this unique journey and experience.
Broadcast titles
Tour 2015 / Asia / Australia / Europe
