USA / Europe
The “Join Us” tour campaign, using the theme of a manager’s handbook filled with notes, tactics, and ideas as the central design concept for the new season. A flexible theme was designed that incorporated imagery of players, fans, and venues, and utilised pre-shot green screen content to create a cohesive and dynamic visual experience.
We directed players and the manager from a storyboard getting them to perform various lines and bespoke movements for the campaign, tailored to specific subjects and promotional needs. I ensured that all elements of the campaign aligned with the overarching concept, delivering a structured and engaging tour experience that resonated with the audience.
Promotional Video / Ticketing
Directed and executed social media campaigns across US, UK, and Ireland channels, leading to a complete sell-out of venues.
As a result the match achieved rapid ticket sales, with the final 25,000 tickets for the ‘Big House’ stadium selling out within 6 days following the launch of the promotional videos.
Received commendation from the US team for the effectiveness of the promotion, which delivered a swift turnaround and contributed to filling the world’s largest stadium. I had proudly contributed to the campaign’s success, resulting in a record-breaking sell-out crowd and a highly successful promotional effort.
LFCTV & G0 / Sky & VirginMedia
Broadcast titles
Australasia / Asia / Europe
Tour 2017 - Initial storyboard
I conceptualised an ambitious initial idea for the tour featuring a dream-like 3D stadium environment, designed to immerse viewers in a journey with the players through dynamic capsules and interactive settings. I adapted the concept to address practical challenges as the Sydney game approached, shifting from the original floodlight separation to a more feasible solution.
Implemented floating LED screens that maintained a high impact while reducing complexity, utilizing pixel formation to create a visually striking and cohesive display. Successfully deliveringa captivating visual experience that enhanced the tour’s overall presentation and audience engagement, achieving the desired impact with a streamlined approach.
Web sizes - Banners / Animated GIFs
Ahead of the Pre-Season Tour in the summer was an end of season match, with a mixture of first team players, youngsters and legends featuring in an exhibition match in Sydney. One of the biggest soccer matches in Australian history for media coverage, social media interest, general hype and interest enthusiasm.
Various sizes of the artwork was created to work in different digital sizes and environments from the smallest mobile banner, web carousels, mp4 GIFs, social media feeds, TV screens to much larger magazines, newspapers, format billboard and stadium LED screens and banners.
This subsequent artwork would then go on to drive and influence the creative across every platform not only for the match in Sydney but the whole LFC Pre-Season Tour.
As these are global tours each of the various matches / venues required different attention in terms of the design output to grab the attention of the target audience in that part of the world. This could be already passionate fanatical LFC fans, to those attending their first match.
The opportunity for the club to leverage extra interest in the club and engage with potential new fan bases, sponsorship and business opportunities. Therefore creating bespoke and geo-targeted content was essential to making this a successful campaign both on the field, even more so off it. As the sole aim of any football club is to increase it's fan base which then in term increases revenue streams and investment.
Promotional Video & GIFs
The creative and theme of the dream like stadium was continued in the promotional video content and broadcast coverage of the tour itself.
An extra added theme of following the red lines on a journey around the stadium which is an equivalent to the global football family bringing everyone together on this unique journey and experience.
Broadcast titles
Tour 2015 / Asia / Australia / Europe
