Shell and Ferrari have had a strong relationship for 75 years. Providing the Formula One racing team and world famous brand with premium high performance oils.
'Unleash the power within' - Shell Helix campaign
In the latest Shell Helix campaign, the collaboration reached new heights by leveraging the star power of multiple-time Formula 1 World Champion Lewis Hamilton alongside Ferrari’s own Charles Leclerc. Together, they helped drive awareness and boost sales of Shell Helix Ultra the latest Ferrari-approved motor oil designed for peak performance.
Film / Video / Social
I played a key role in art directing the accompanying film campaign, including storyboarding all shots to ensure a clear visual narrative. We then brought the concept to life by filming dynamic content that incorporated diverse global representation and a variety of sports chosen specifically to resonate with the campaign’s target audience and broaden consumer appeal.
Once filming was complete, the rushes were carefully colour graded and edited to align with the campaign’s high-performance aesthetic. Additional visual effects were created in Adobe After Effects and Premiere Pro, enhancing the energy and impact of the action. These effects were designed to reflect the same dynamic and premium qualities associated with Shell Helix Ultra.
Digital and print assets were developed using striking photography of both Ferrari F1 drivers, alongside artwork mock-ups of Formula 1 galleries and racetrack visuals. These creative elements were integrated across a range of cross-platform B2C marketing collateral to deliver a cohesive and visually impactful campaign.
Print / Digital Assets
Large Format Digital / Print
