Preston North End FC | Nike Home Kit 2021-22
The overall design concept I created was based around the lightning bolt on the side of the shirt. I also utilised the fingerprint pattern scene on the sleeves as the core background. Nike were hugely impressed with what I produced on their behalf and were extremely confident of high sales that would be generated.
It turned out to be a correct judgement and something that was the most profitable shirt sales in a season for the Nike & PNE relationship.
PNE | Nike Away / Third kit 2021/22
The green and yellow kit which very much split the crowd was inspired by the late Trevor Hemmings OBE horse racing colours. A striking colour and follow up on the homekit design this time still utilising the angles with a combination of arty shots of the stadium (deepdale).
The launch saw the highest away kit sales for an opening week of a new release for 18 years.
The Red and Blue colour combination based on the popular 1990s kit worn by the playoff winning team. This proved very popular with fans. Incidently the Third Kit for Nike was once again their highest selling of all their seasons with PNE.
PNE Nike Training Range 2022/23
Below are creative examples of what I produced for New Balance & Warrior over the years.
Liverpool FC | New Balance 2018-19
The iconic shirt worn by the 2019 Champions League-winning team became the highest-selling kit for Liverpool FC and their partnership with New Balance. I'm incredibly proud to have contributed to the success and sales of this immensely popular shirt.
Liverpool FC | New Balance 2017-18
The 125th Anniversary of Liverpool FC saw the nod back to the most successful eras of the football club. Acknowledging a connection to some of these seasons to the iconic double white V neck shirt. Video and print content was created to signify this connection, which the LFC fans bought into in a very big way. The kit became the biggest selling one for 10 years since the eventful 2007/08 season.
Liverpool FC | New Balance 2016-17
Liverpool FC | Warrior - 2014 / 2013
