The Design Brief
Create a piece of organic social content for the brand Specsavers to raise awareness of a competition. We are primarily targeting parents to get their young ones involved and draw/paint a picture with a winner being printed on 10,000 postcards and sent to our elderly customers. Some of the Specsavers employees have already got their children to draw some up and want to include them.
This is to go out on to all of Specsavers main social channels Instagram, Twitter, Facebook. Therefore it was decided to have most impact that the dimensions need to be 1:1 (1080x1080) square to have the most impact and potential engagement.
This is to go out on to all of Specsavers main social channels Instagram, Twitter, Facebook. Therefore it was decided to have most impact that the dimensions need to be 1:1 (1080x1080) square to have the most impact and potential engagement.
The Brand
The Copy
Let’s send a smile!
We’re asking for your little ones to draw and send in what makes them happy.
We will be sending a postcard to 10,000 of our most vulnerable customers during lockdown…
And your child’s design could be on the front.
Closing date for entries is this Thursday.
The closing lock up should feature the “A Smile With You In Mind” sign.
Storyboard
The Finished piece
