Crown Commercial Service (CCS), sought to hold a huge in-person staff event that incorporated a two-day conference and awards ceremony, bringing together their teams from across the country in a fully engaging way.
The event, held at the Exhibition Centre Liverpool, really needed to ‘wow’, whilst being a platform for the executive team to communicate important messaging, including the strategy and vision for the organisation.
The event branding incorporated three key words: Connect, Collaborate, and Celebrate, which we used across all elements, including venue plans, digital signage, slide designs, stage and media backdrops, banners, film content, as well as animated stings that played during the conference and awards.
Working in collaboration with the client team, the creative team developed ‘Our Eco-Journey’, which documented our journey delivering a sustainable event through engaging graphics and statistics. The interactive story, hosted on Gem and touchscreens around the venue, allowed delegates to zoom into various elements of their home, office, and our event-production HQ, to look at how we were working to reduce our environmental impact.
CCS was over the moon with our delivery of the event, having achieved all the targets for participation, engagement, and hosting the face-to-face event in the most sustainable way possible.
Over 82% of delegates said that they either enjoyed CCS Live, or loved it, and that it exceeded their expectations. Well over half of the delegation felt they fully understood the new strategy and almost all participants said that they knew more about future plans of the organisation than they did before the event.
This was the first face-to-face staff event for all of CCS to attend since before the pandemic. 70% of delegates highlighted how good it was to meet colleagues in-person for the first time after working with them virtually for so long.
One of the main objectives of the event was to host the event as sustainably as possible. We sourced local artists to create live messaging and imagery across the venue windows, and signage across the venue’s floor spaces. We took the opportunity to give delegates a go themselves, allowing them to provide event feedback and comments in the same form.
