Advertising campaign to promote the new LFC bootroom campaign. Giving the customer / fan an oppportunity to personalise and promote their own name on their brand new Adidas Predator or Adizero football boots.
This campaign was promoted through the various LFC social media channels and LFCTV channel.
Bootroom Retail Store
The promotion helped to increase sales by 15% and footfall by 22% into the club stores with search for the online shop increasing by 17%
